Who is Margo?
Margo is a composite of the typical Building
Solutions Construction Group client. We've
created her from the experiences we've had
with homeowners over the years. The most frequent
decision-maker for our renovation projects
is a confident, intelligent married woman
in her 30s.
Why is Margo in your
advertising?
Most renovators feature a beautifully finished
room in their advertising. However, it may
not be the room you need renovated. It may
not show the design or colors you would have
chosen. Or it may have been done on a budget
different than yours.
Our advertising features Margo because that's
where our focus is - on our client. Her vision.
Her lifestyle. Her budget. That's why we say
“Your home is a reflection of you.”
Your advertising headlines
remind me of a romance novel. Is that your
intent?
Yes. The typical romance novel reader (and
heroine) is very much like our typical client
- a strong, intelligent, decisive woman who
knows what she wants and expects to achieve
it.
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